Brand Story of Tiffany & Co

Charles Lewis Tiffany, the son of a mill owner in Connecticut State，came to New York Broadway in 1837, opened a unremarkable shop of stationery and textiles and then jewelries. Unexpectedly the ugly duckling had changed into white swan, the small and tatty shop has got so many changes that it became the Tiffany Jewelry Company--- the high-class jewelry shop second to none in American, which is counterpart of European jewelry dynasty. By the end of 19th century, Tiffany clients include British Queen Victoria, the King of Italy, famous millionaires of Belgium, Greece and American. Charles has himself a crown of the King of Diamond.

Charles Tiffany is really a genius merchant. In those years, one of American telegraph cables traversing Atlantic needed to be replaced. He bought this length of cable without hesitation when he got this news. He had cut this cable into small sections for each one two inches as souvenirs to sell, while people still wondered what he bought this cable for at a sort of surprise. That brought in him a lot of money. Another time, he bought the precious and yellow diamond belonged to Empress Eugenie, but he held an exhibition unhurriedly in New York instead of selling it quickly, at last, he earned billions of US dollars from visitors worldwide who thronged out to see the rare treasure.

Brand Story of Tiffany & Co 

Brand Story of Tiffany & Co 2 

Brand Story of Tiffany & Co 3